"Typography Fans Say Ikea Should Stick to Furniture"

This article was pretty interesting and it really went hand-in-hand with the previous Helvetica assignment and movie. It was nice to find an up to date connection to what we did in class. Again it was quite amusing to see people getting so excited and worked up by a typeface. I was surprised that a simple font change could cause such an uproar, I was totally unaware that so many people were so familiar and concerned with typefaces. I guess it goes along with the fact that different typefaces do in fact evoke different feeling from us. This change from helvetic to veranda could make a big change in Ikea's consumer interest.